Spread the guud with Riviera Towel Company

The Story of guudguuds™ Continued

With impact as the constant focus, their entrepreneurial family mission took them to mountaintops and through valleys to found and scale companies raising over $350 million dollars for non-for-profit organizations in need.

Despite all of the contribution, there was one problem they felt they needed to solve.

To reimagine giving for the next generation.

And this is how guudguuds™ was birthed. guudguuds™ caters to the busy, well-intentioned everyday heroes – the do-guuders, who want to make a difference by aligning themselves with brands and communities that match their values. guudguuds™ makes it easy for conscious living to be a natural part of every day – it’s simple and it embraces the human need for authentic relationship.

Research shows that over 20M households in North America have stopped giving—this has a huge impact on our society. Add in the billions of dollars charities worldwide have lost over the course of the Covid-19 pandemic due to cancelled fundraising events and galas, as well as a significant drop in corporate giving, and the challenges seem daunting. Many of the problems in the world—hunger, homelessness, lack of education, etc.—could be solved with people being generous in whatever ways they can. Doing good and positively impacting the world doesn’t have to be hard or time-consuming. Shopping on our site is like going to your favorite farmers’ market, where every single purchase makes an impact on the community. Only here, our genuine community extends far beyond any one person’s home, and our positive impact is felt across the world.